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Domino’s

Films Brand building Business growth

I first worked on Domino’s post its launch in India on a film that remains iconic to this day. It featured a frugal spender hoping to get a free pizza on a bad weather day on account of delayed delivery. He fails but the film succeeded spectacularly and became part of popular culture. We brought him back recently for a Domino’s in-app promotion. Does he finally score a free pizza? Press play.