There’s a pattern to all the work we cherish and I have shared. Stellar clients and collaboration. This project epitomises that. The CCO cracked it and the Senior CD on the brand took it to another level with his thinking and writing. At least ten of us writers co-wrote it. The art person cracked the tag line. The client absolutely loved it yet kept pushing us for one more film. The director nailed it. The voice over artist made it memorable. And we won everywhere for the work. Epic!